IMBOT
I might be overthinking this.
Written by
Apr 4, 2025
•
19 min read
When Emily in Paris gets the McDonald's account, the line between plot and placement disappears entirely.
Golf
+2
Mar 21, 2025
12 min read
At the world’s oldest golf course, the Old Course in St. Andrews, Scotland, a new digital lottery replaces the legendary singles queue.
AI
Mar 7, 2025
29 min read
Nathan Baschez, founder of the AI-powered word processor Lex, talks about how AI is shaping creativity and authenticity in writing.
+3
Feb 21, 2025
9 min read
If creativity can’t be explained, can it be automated?
Essay
+1
Feb 7, 2025
13 min read
Sneeze attack? Let’s unpack.
Video Games
Jan 24, 2025
10 min read
When digital food becomes perfect—hyperrealistic, aesthetically flawless, and infinitely replicable.
Design
Jan 10, 2025
16 min read
Navigating cords in a world that wants to be wireless.